Social Media Marketing
Social Media Management
Marketing has changed. Not because we say so, but because this is what consumers are saying. Customers want to interact with companies they do business with. They want a two-way conversation. They want this interaction on Social Media sites. Your success depends on understanding that.
Social Media Advertising
Social advertising leverages users’ shared information to identify interest. allowing companies to target relevant users, Social ads have a higher conversion rate and lower cost than any other medium. Newer retargeting tools allow for an even broader reach by targeting “lookalike” or mirror audiences.
Content marketing develops trust and credibility with the online audience. It allows companies to connect with target audiences in a meaningful way, The company retains full control of their owned media. Companies that blog enjoy up to 67% more leads than those who do not, and realize a boost in SEO.
The website is a company’s virtual storefront. A well-designed, easy to navigate website is a business necessity. Because more searches are done on mobile devices than on computers, It must also be mobile friendly and updated often with relevant content in order to rank well on search engines.
We create a marketing environment that assures audience engagement. We carefully brand your company across all digital platforms, creating opportunities for your potential customers to get to know you – your products and your services. We work with you to understand your target audience. And develop a strategy to speak to that audience. Working with you, we publish content from your business. We also post relevant information on your industry, as well as information and news from other trusted sources. This increases your credibility. We include a little light-hearted fun and humor. This fosters engagement and encourages participation. Finally, we monitor your social sites, alerting you to any questions or potential problems.
62% of Companies outsource Content; 91% of B2B use Content marketing; 63% of B2C companies use content marketing
Connecting with Consumers
80% of consumers prefer to connect with companies on Facebook
Power of Social Media
93% say Social Media directly affects their buying decisions
Lead to Closer Ratio
Lead to close radio is 100% higher for Social media vs. Outbound Marketing
We provide website content, blog posts, email newsletters, and posts to all social platforms. Because we are a small company, we can customize your content to fit you. We never use “canned” content. It is always fresh and tailored to your business. It fits the platform we are writing for and contains the right key words. We also design and optimize images that fit the content.
WGN Morning News in Chicago apparently knows that their newscasters need to be using Facebook to generate engagement and interest. Based on the update from their morning weatherman, Paul Conrad, they take Social Media pretty seriously. Today, Mr. Conrad posted a cute little video with the following update, “For those of you who think[…]
Research firm Clutch polled small businesses of varying sizes to determine Social Media use and importance in Small Business and found that: 47% of Small Businesses don’t actively use Social Media 25% of Small Businesses have no future plans to use Social Media 53% of Small Businesses that do use Social Media plan to devote[…]
Social Media Marketing has caused a sea change in how businesses market. However, business websites continue to be the foundation upon which all other marketing is based. Getting people to your website is crucial – and getting them to return is often even more important. But how do you get the people who have visited[…]
As companies begin understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals. However, for many, finding a person to sit in a cubicle and[…]
Over 1 billion people are visiting Facebook Business pages each month seeking information. (Facebook for Business) People prefer to communicate with friends and family via messaging. (Facebook for Business) It is understandable that Facebook users would want to connect with businesses via messaging too. Earlier this year Facebook announced they would be adding features to[…]