Comprehensive Digital Marketing Programs Increase Sales
Stand Out From The Crowd
Expand Your Reach
Reach Your Target Markets
When you don't do it right ... You think it doesn't work
Developing a solid strategy or “game plan” is the key to a successful business. You must strive to understand your ideal customers – where they hang out, what they are interested in and how they want to be approached. Because up to 60% of people are now using mobile phones to access the internet, you must start with a Responsive Website. Social media should not be used to “pitch” your products, but generate leads by involving the audience with content that educates them, makes them think, and sometimes smile.
Content must be developed and published to the right platforms, structured in the right way. Staying true to company goals and always considering your “brand, the campaign may evolve, based on how friends and followers interact with your posts. Content should adapt to fulfill the expectations of your audience and answer their questions – sometimes before they are asked. All sites must be monitored for comments, questions and leads, and responses must be made within hours or minutes, not days.
A digital marketing campaign must be creative. The right balance of original, educational, informative, interesting, amusing and even controversial content will spark engagement. While information about the company is important, especially on the website, on social media sites, it is often the unexpected, funny or quirky content that gets shared. Adding creative images and/or video to posts and pages in the right format can boost engagement even further (as much as 130%).
Without an accurate gauge of where your leads are coming from, marketing money can be wasted. While the ROI of Social Media is difficult to measure, there are ways to monitor content for engagement. Paying attention to audience reactions, including likes and shares and comments will offer insights about what the audience is most interested in so you can tailor content to what they want to see. A good analytics program will help you figure out how people are getting to your website.
We plan, develop and execute marketing programs that get results. Starting with a “branded” website that displays on both mobile devices and computers, we add content to the website that gets it high on search engines. Blogs add to the “digital footprint” of the website. We research and write the blog posts that not only rank well on Google, but help readers understand the company and its products. Finally, we use the right social media platforms to attract a large and interested following. By taking a holistic approach, we attract interested fans and turn them into the satisfied customers our clients are looking for.
Call today to hear more (800) 354-8035