We believe that companies should have a comprehensive and cohesive marketing plan in place, a plan that includes:
- A website that attracts humans and ranks well on search engines
- A steady stream of useful content published across relevant platforms, and
- A robust social media marketing presence.
We can help…
I started helping companies “tell their stories” in 1986. Today, working with a small and dedicated staff, we develop the marketing messages that help companies explain how their products and/or services solve real world problems—or in some way make the lives of their customers better. By focusing on the needs of our client’s customers, we are able to make the connections that build brands and cement relationships. We provide content for all things marketing.
It all began with writing. Before the advent of the “digital age,” we wrote advertorials for placement in local newspapers; designed and published brochures and newsletters; and even ghost wrote and edited books. Today, we create content for websites, blogs, Social Media sites, email, newsletters and more. We provide the written content with the right keywords for search engines and the right message for customers. We then create the images that attract the attention of the target market.
Social Media Marketing
In 2007 we realized that social media would be the next “big thing” in marketing and began working with clients to leverage their marketing plans to take advantage of platforms like Facebook and Twitter. As new platforms came online, we also researched and helped clients adopt these new platforms for their business. Today, a Social Media presence is no longer optional. People expect businesses to be “social.” We provide the management and content for social sites that define our clients’ companies as responsive and on the “cutting edge” of marketing. We continue to evaluate new social platforms as they become available, and are able to help businesses choose the right ones.
In 1995, we began to understand the Power of the World Wide Web, and began developing websites for clients. Today, websites have become essential for most businesses. They have to look good on computers, tablets and smart phones. In order to be found, they have to rank well on search engines. In order to attract customers, they have to provide the information customers are looking for. We work with clients to develop those websites.