On-line Classified Advertising Services
Based on an April 2009 study, the number of online adults who have used online classified ads has more than doubled in the past four years. Almost half (49%) of Internet users say they have used online classified sites. On any given day about 1/10 (9%) internet users visit online classified sites.
(Excerpted from www.pewinternet.org)
The smart businessperson today knows that Websites like CraigsList many "buy local" sites may be the first stop for folks looking for products and services. These sites have the advantage of being high-profile sites that routinely appear at the top of search engines. Even more attractive is that the sites are usually free to use by both consumers and advertisers.
The downside has been the time and attention it takes to keep an ad "on top of the pile." Because ads are listed in the order received, newer ads are put at the top of the list.
The answer is to have ads posted at intervals, assuring the ad stays near the top. However, if the same ad is posted over and over, viewers become annoyed and site managers may remove the ad as spam, and may "blackball" the poster, barring him from advertising on the site.
The answer is to have several different ads, and to post wisely, keeping the ads fresh while assuring good placement.
The Word Pro can help by:
- Composing several unique and compelling advertisements.
- Checking the sites at regular intervals to make sure the ads remain near the top of the list.
- Updating the ads, rotating them so that the content always appears fresh and new.
For more information and pricing on this innovative way to use online classified ads to market your products and/or services, please fill out our form or email us at: laura@thewordpro.com
