“Google wants as close to ideal rankings and best quality search results possible…I can see social becoming a bigger signal in the long term. In the short term, Google won’t leave links behind. Ultimately, Google doesn’t want people to worry about Pandas or Penguins. Google wants to reward sites that have good signals.” – Matt Cutts, Google, 2012 SES Conference in SanFrancisco.
SEO and Social are coming together. Search Engine Optimization rules are changing. Google downgrades sites with too many keywords and sites with “irrelevant” links. It is no longer enough to put up a static website, add some keywords and expect to show up on Page 1 of search results. Content and social sharing have become key elements in search. Search engines are looking for fresh, original, valuable and trustworthy content. In order to find this content, Google has admitted that it is relying more and more on social signals. In other words, when a piece of new content is created on a blog, Facebook or other social site, search engines pay attention. When that content is shared by others, they pay even more attention.
According to Jennifer Dunphy, writing for eConsultancy: “By integrating social media marketing tactics with SEO best practice, social SEO uncovers new markets and opportunities, increases subscribers and site visitors, and allows your business to be found by those in need of your products or services. Your goal with social search should be to maximize the visibility of relevant content for those that may be looking for it, wherever they may be looking for it. May it be in a general Google search, a Facebook search, a YouTube search or a question asked in a forum, give them the info they seek, and your rankings will be rewarded.” ( Read the full article here: http://econsultancy.com/us/blog/11406-seo-and-social-media-get-married)
While we have never been a “traditional” SEO company, we are finding ourselves in the unique position of already doing those things that good search engine optimization demands today. We provide the combination of strong content, website optimization and thoughtful Social Media strategy that gets our clients found on the Internet.