Social Media Today: “Why Content Marketing? Content Marketing generates & nurtures quality business leads. It also helps position your brand as a thought leader in your industry. It delivers incredible results. A study from Nielsen shows that content marketing in a social context delivers 60% higher brand recall, increases brand awareness by 100% and purchase intent by 300%! An incredible 62% of advertisers say their traditional ad channels are not working as well as they have in the past”
It all started with writing…
Marketing has always been telling your stories to get people interested in what you are selling—whether it is the excitement of a new red sports car or the comfort of a pair of well-fitting shoes. Sometimes the stories are long, as in infomercials on TV, multi-page brochures or even websites. Sometimes they are as short as a ¼ page ad—or even a good tagline.
The Word Pro has been telling clients’ stories since 1986. Today, traditional marketing seems to be taking a back seat to newer social media venues. But the difference between traditional marketing and social network marketing is not that we have stopped telling our stories, but that we are finding new ways to tell those stories, and inviting our audience to participate. For it is their decision to buy or not buy that will determine how the story ends.
The Word Pro can help companies engage with customers and other interested parties, using all of the available outlets—traditional and social—and using them in a way that leads to a happy ending … and happy customers.
- Websites
- Journal/Magazine Articles
- Brochures
- Email Blasts
- Blog Posts
- Press Releases
- Marketing Letters
- White Papers
What can we write for you?
