Is Your Website ready for the new Google Algorithm Change?
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” (Google Webmaster Blog)
Because more people are using mobile devices than traditional computers to access the Internet, Google has decided that in order to give their viewers the best user experience, they may not display non-mobile friendly websites in their search results. This means that if someone is searching for your type of business on a mobile device, they may not see your business listed – they will, however, see your competitors’ mobile-friendly websites.
Google has added a small icon in their search results that will tell you if your site is mobile friendly …. or click below for their Mobile Friendly Tool to see how your website looks:
If you are not mobile friendly, give us a call. We can help. (630) 780-3814.
Thank you for all your hard work. We get a lot of compliments on our website. Glad we found you! –TJ, South Elgin
A website can actually do many things…
What do you want your website to do for you?
• Is your goal to let people know you exist and tell them what you do?
• Will you be selling products on the site?
• Are you using it to gather email addresses and contact information for further marketing?
• Is your goal to educate and inform customers and potential customers about your industry, your company and your products?
• Will your website be the anchor for an overall Social Media Marketing strategy?
Whatever your Website goals, your website must speak in a language your audience understands, and must tell them the things they want to know.
The Word Pro can design and write the website that will meet your goals.
As Google and other search engines continue to tweak their algorithms to give their audiences the best experience, web design must evolve. In order to give you the highest rank on search engines, we design and write websites that conform to the latest Google Webmaster Guidelines. And we will notify you when you need to make changes to keep your website in Google’s “good graces.”
Websites today have to display well on all devices — from the largest “smart” TV’s to the smallest mobile screens. We use responsive templates that look great on all devices:
Tablets and cell phones.
“55% said a poor mobile experience hurt their perception of a brand.”
Google’s new algorithms put more demands on website creators, downgrading sites that are badly structured with non-compliant code, less than optimal navigation and poorly written or duplicate content. Google and other search engines have also taken on “Black hat” SEO techniques, and even downgrade sites that misuse keywords. Add to that the challenges of meeting the expectations of an ever more savvy audience.
Sites that are less than pleasing to look at, difficult to navigate and devoid of useful, relevant and interesting information can not only be ineffective, but detrimental to a business.
“70% said that they would not buy from a poorly designed website.”
We have been publishing websites since 1995 and continue to learn and adapt in order to give our clients the best possible web presence, ranking high on search engines and impressing their human visitors.
Need help with your Web Presence?
Call us at: (800) 354-8045
Whether you want to run the site yourself or have us maintain it, we can help give you the website that will attract Google AND your customers!