Marketing to Generation X; It’s Time To Get Social

1 Marketing to Generation X; It's Time To Get Social Do you instantly think of Millennials or a younger crowd when you think Social Media?  If you do, you would be incorrect to assume this group were Social Media fanatics. A recent Nielsen report released this past January revealed that Gen Xers were more obsessed Read more about Marketing to Generation X; It’s Time To Get Social[…]

Stop Thinking of Pinterest as a Social Network

1 STOP THINKING OF PINTEREST AS A SOCIAL NETWORK Even Pinterest CEO, Ben Silbermann, wants you to stop treating Pinterest like a Social Network.  Pinned items aren’t inherently there to be shared; rather, Silbermann says, they’re a kind of bookmark that people use as ways of filing and organizing their lives. Pinterest is a “catalog Read more about Stop Thinking of Pinterest as a Social Network[…]

Free eBook

Facebook Live Guide See how easy it is to incorporate Facebook Live Video into your Marketing Strategy. Download Your Copy:  Facebook Live Guide TWP ebook

WGN Chicago Gets Social Media

WGN Chicago Understands Social Media

WGN Morning News in Chicago apparently knows that their newscasters need to be using Facebook to generate engagement and interest.   Based on the update from their morning weatherman, Paul Conrad, they take Social Media pretty seriously. Today, Mr. Conrad posted a cute little video with the following update, “For those of you who think Read more about WGN Chicago Understands Social Media[…]

Small Business: Ignore Social Media at Your Peril

Research firm Clutch polled small businesses of varying sizes to determine Social Media use and importance in Small Business and found that: 47% of Small Businesses don’t actively use Social Media 25% of Small Businesses have no future plans to use Social Media 53% of Small Businesses that do use Social Media plan to devote Read more about Small Business: Ignore Social Media at Your Peril[…]

Facebook Retargeting Pixel

Retargeting: Facebook Ads Send People Back to Your Website

Social Media Marketing has caused a sea change in how businesses market.  However, business websites continue to be the foundation upon which all other marketing is based.  Getting people to your website is crucial – and getting them to return is often even more important. But how do you get the people who have visited Read more about Retargeting: Facebook Ads Send People Back to Your Website[…]

Why Hire a Social Media Agency?

As companies begin understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing.  Many are now on the hunt for Social Media Marketing professionals. However, for many, finding a person to sit in a cubicle and Read more about Why Hire a Social Media Agency?[…]

New Messaging Features on Facebook

Facebook Announces New Features

Over 1 billion people are visiting Facebook Business pages each month seeking information. (Facebook for Business) People prefer to communicate with friends and family via messaging. (Facebook for Business) It is understandable that Facebook users would want to connect with businesses via messaging too. Earlier this year Facebook announced they would be adding features to Read more about Facebook Announces New Features[…]